Your personal profile on Facebook has become a hub – the place where you, your family, and friends gather to share what’s going on in your lives. Whether it’s a picture of your son on the medal stand at his first wrestling meet, an introduction to your new fur “baby”, or a recipe you want to keep track of, Facebook is a window into your life.
Similarly, your business Facebook page should do the same thing. Let’s face it, when you walk by a door that reads “Employees Only”, you want to know what’s going on in there! Your business page is the perfect place to give your customers a sneak peek behind the curtain on your good days…and your planning days.
By now you may be asking, “Why do I need a business page when I already have all my friends on my personal profile?”
Great question, I’m glad you asked!
For starters, Facebook’s Terms of Services is quite clear that they will not tolerate anyone using their personal profile for “commercial gain”. Unfortunately for some promoting their favorite diet, exercise program, essential oils or skin care regime, their personal profile has been deleted without notice…without access to their content…THINK PICTURES PEOPLE!!!!
If you use your profile to share content, have contests and promote specials for profit, Facebook will shut you down. No questions asked. So how do you promote a business you’ve paid good money for and really love? Easy. Create a business page.
Secondly, not having a business page can create the impression that your company is out of touch. With over 1 BILLION people around the globe on Facebook daily and most checking in multiple times a day from their phones, a virtual store front is mandatory. Having a business page freely allows you to use Facebook ads, build a following without any limitations and track results with Facebook Insights.
Still miss your friends? You can let them know (on your personal profile) that you’ve had so much success that you’re opening a business page and they can come over to check it out. I can hear a collective sigh of relief because honestly, your friends don’t really want to buy from you anyway. They may buy at first, including your mother, but it’s only a matter of time until they fall off the bandwagon.
Cheer up! The upside is you get to keep your personal profile, your pictures, your friends – AND – you get to hang out your shingle to let the world know that you are open for business.