If you’re reading this, I imagine you’re in the market for a website. Well, you’ve come to the right place! But before you run headlong into the building process, I need to give you the cold hard facts about web designers. They can’t read your mind!
In order to avoid total frustration and a final invoice that leaves you with a bad taste in your mouth, take a look at this. We’ve put together a set of 10 questions that we ask all of our clients before we begin. If you’re like me and still like to write things out on paper, you can download the workbook here.
1. Do you currently have a website? What is the URL?
Do you need help naming your brand so it communicates the essence of your business or idea in just a word or two and draws your customer in? Naming is the beginning of your brand story. Contact me if you want to discuss your brand naming project.
2. Describe the products or services you sell.
What’s your big idea and how does it solve your ideal customer’s problem? (Hint: People don’t buy what you do, they buy how you make them feel. Solving a problem, even if it’s a raw emotion that your ideal customer hasn’t identified yet, is key to your idea’s success.) What’s your brand story?
3. Do you have a logo? Does you existing logo represent your brand well?
A logo is your seal, stamp or signature that can stand alone to represent your brand. (Hint: Nike swoosh)
4. Find at least 3 examples of websites you like. (They don’t have to be in your industry.)
We all have our favorites – favorite jeans, favorite genre of music, favorite interior design style. Well, websites are the same. Some appeal more than others to you and we want to know before we put the design team to work for you.
5. What social media will you be integrating into your website?
In this digital age, if you’re not using at least one social media platform to support your brand story, you’re missing out. Did you know that there are over 1 BILLION people on the planet using Facebook…daily? Google crawls what you post on your Facebook Business Page to determine how high up on the search page you rank. Don’t miss out on this easy way to create more buzz for your brand. Consider Facebook, Twitter, Instagram, and Pinterest for starters.
6. How would you like to be perceived by your ideal client or customer?
Word-of-mouth is still the greatest form of promotion. So, what will your ideal customer tell their friends about how you’ve solved their problem? This is your brand story strategy.
7. Identify your top 3 competitors. What are their strengths and weaknesses?
There is nothing new under the sun – there are just companies that tell a better story. My goal is to help you do just that. Tell me about others in your industry.
8. Who your ideal customer?
No guessing here! Take a survey and find out who will benefit most from your big idea. Drill down and feel their pain – now write down where they live, shop, drink coffee, work out, go to school, go on vacation, and hang out on the weekends. How can you help them be the person they really want to be?
9. Will you be making updates to your website on your own?
A WordPress website is the easiest platform to manage content on your own that I’ve found so far. If you aren’t blogging and don’t need to make changes to your website often, we can build a custom html site for you too.
10. Will you be selling any products or taking payments on your website? In the future?
Congratulations! If you’ve made it this far and answered all of the questions, you’re ready to begin. Our team is standing by to discuss your big idea and getting it in front of your ideal customers.
P.S. If YOU need some help walking through the 10 Questions To Answer Before You Build A Website Workbook for your business, download the workbook now and email me with your questions. I’d love to help you craft your story and turn your big idea into a profitable business.
Are you struggling to come up with your true and authentic message? If you’d like to work with me to develop an unforgettable brand story please click here.
Image by Danistsaypeng